Guiding first-time travelers through an intuitive and accessible booking process.
OVERVIEW
This project focuses on redesigning JetSmart’s flight booking system to address the unique challenges faced by first-time users. By leveraging user-centric design principles, the solution simplifies the booking flow, improves accessibility, and ensures responsiveness across devices. The result is an intuitive platform that makes booking a flight stress-free and enjoyable for all users.
PROBLEM STATEMENT
First-time users often find the flight booking process overwhelming and confusing, leading to high abandonment rates. Complex filters, unclear ticket types, and inaccessible design exacerbate the problem, particularly on mobile devices. JetSmart’s current system lacks the guidance and usability features needed to cater to inexperienced travelers.
MY ROLE
As the User Experience Designer, I was responsible for:
• Conducting research to understand the needs and pain points of first-time users.
• Analyzing competitors and identifying best practices for flight booking systems.
• Designing a guided, mobile-first booking flow with accessibility at its core.
• Creating wireframes, prototypes, and a final design solution that aligns with JetSmart’s goals.
RESULTS
The redesigned booking system introduces a step-by-step guided flow tailored for first-time users, ensuring clarity and ease of navigation. Key features include:
• Simplified search and filters: Clear explanations and smart filtering options.
• Accessible design: High-contrast colors, larger touch targets, and screen reader compatibility.
• Mobile-first responsiveness: An optimized layout and intuitive navigation for smaller screens.
This solution ensures an inclusive, seamless experience for all users, reducing friction and boosting user confidence in the booking process.
