Prototype and UX research of an app to use technology as a tool to socialize and meet new people.
OVERVIEW
During a UX/UI design bootcamp, I designed GOAUT, an app for people to attend social events and go on dates with others, through comprehensive research, including market analysis, problem identification, and user persona creation. I gathered insights from interviews with real individuals and created an MVP with core functionalities. The information architecture and user flow were refined through card sorting and usability testing, leading to iterative improvements of low-fidelity wireframes. A collaborative and user-centered approach guided the design process, resulting in an intuitive MVP. The final prototype was designed with accessibility in mind, following heuristic principles, and underwent rigorous usability testing.
PROBLEM STATEMENT
The pandemic drastically shifted daily life, increasing virtual interactions while reducing in-person connections, making it paradoxically difficult to form new relationships despite living in a highly connected world. This physical isolation, coupled with ongoing uncertainty, has contributed to rising levels of depression, demotivation, and anxiety.
To address this, a mobile app could connect people looking to expand their social circles, make new friends, or participate in group activities by matching them with events or activities based on factors like date, time, event type, and location.
MY ROLE
After completing UX research, where I defined the value proposition, user personas, site map, information architecture, and user flows, I started by creating low-fidelity drafts of the key screens to meet user needs. These drafts were then developed into medium-fidelity designs using atomic design principles and Material Design guidelines for Android.
The medium-fidelity screens allowed for testing and feedback, leading to several improvements. Once finalized, I worked on the color scheme, typography, and UI kit, building on the mood board and responsive logo design. The high-fidelity prototype was then iterated based on feedback from heuristic evaluations and usability testing.
RESULTS
The outcome is a fully functional high-fidelity prototype that has undergone evaluations of heuristic principles, usability testing, and accessibility assessments. The prototype successfully addresses the problems identified at the beginning of the research phase and incorporates the key sections outlined in the MVP (Minimum Viable Product).
